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Send E-Mail (Marketing) |
  
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Send E-Mail (Marketing) |
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If you have been gathering e-mail addresses for your customers you may use e-mails as a marketing tool.
Go to Management: Marketing: E-Mail Manager
From this screen you compose e-mail messages and send them to selected e-mail addresses. This marketing tool allows you to target messages to specific customers who meet criteria as defined by an active Query.
How To Do E-Mail Marketing
With POSitive E-Commerce you may "advertise" directly to your current customers. You may send messages to all customers or selective customers who will most likely be interested in your message.
For example, a query will gather the e-mail addresses of all customers who purchased a particular product during a specific time period.
Your e-mail message could thank them for patronizing your store and invite them to purchase another item similar to the one they purchased. Or you could announce a special promotion, a product recall, or any other important message you wish to send.
Advance Setup
Be sure all E-commerce setups have been completed. If you attempt to do anything with e-mail before completing all the setups, you may be prompted with this or some other error message.
Prepare The List
Prepare The Message
Send Test Message [F7]
You may test your e-mail message by sending one to yourself. This will allow you to see how the message is formatted and how it will be perceived by your customers.
Send All E-Mail Messages